Defying
reality is a prerequisite.

The Challenge
How do you recruit people who are inspired to push the boundaries of what’s possible? Magic Leap, a virtual reality technology startup, needed a recruitment experience that could capture its culture of innovation and appeal to creative, forward-thinking talent. A conventional career site wouldn’t be enough—the experience needed to feel as imaginative and boundary-pushing as the people they wanted to attract.

The Solution
We embraced the opportunity to let creativity take the lead, developing a bold recruitment concept that reflected Magic Leap’s innovative brand persona. We extended the idea across the career website, billboards, and digital banner ads, creating a cohesive experience designed to spark curiosity and immediately connect with candidates who shared their passion for pushing the boundaries of creativity and technology.