Logistics company in your future?

The Challenge
In a competitive hiring environment, UPS needed to attract job seekers across a wide range of roles and help them envision themselves building a career with the company. The challenge was to create a recruitment campaign that could communicate the breadth of opportunities and benefits at UPS while remaining distinctive, approachable, and effective for high-volume hiring needs.

The Solution
In 2017, our team developed Future You, a recruitment campaign designed to inspire candidates to imagine what their future could look like at UPS. Bold typography framed within a rectangular shape subtly echoed the familiar look of a shipping label, creating a distinctive visual system that connected naturally to the UPS brand. Dynamic imagery and photo editing brought the variety of job opportunities to life, while a conversational tone made the campaign feel approachable and relevant to job seekers. The campaign could flex across recruiting needs and proved particularly effective when UPS needed to support large-volume hiring.