Sustainability—built in.
The Challenge
For people drawn to careers in forestry, a love of the outdoors often goes hand in hand with a desire to protect the planet and ability provide for their families. Weyerhaeuser needed a recruitment experience that could communicate more than job opportunities—it needed to connect prospective employees with the company’s commitment to sustainability, its close-knit culture, and the meaningful work behind both.
The Solution
We developed pitch concepts for a career website and digital banner ads that put Weyerhaeuser’s passion and purpose front and center. Inspired by the company’s beautifully produced video footage, we pushed the visual storytelling further to create a more personal and powerful candidate experience. The creative connected Weyerhaeuser’s values, sustainability efforts, and culture directly to the people they hoped to attract, helping prospective employees see not just where they could work, but the future they could help build.
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Creative Director: Veronica E.
Associate Creative Director: Taryn J.
Designer: Taryn J.
Copywriter: David J.
During the concepting and design phase, these mood boards were designed as an alternative look and feel. The copywriter’s headlines were so impactful, I had to get them into layouts to share.
Creative overflow
Here is a sample of work created for the sales pitch.
