Just a bank? Think again.
The Challenge
Capital One was evolving beyond the traditional perception of a bank, building a bold, quirky, innovative technology culture that challenged the stereotypes of the financial industry. The challenge was to bring that personality to life in a way that would resonate with highly sought-after tech talent—machine learning engineers, software engineers, data scientists, and other innovators looking for work that was both challenging and rewarding.
The Solution
I helped explore and activate the Capital One brand across the recruitment experience, creating social media content, career website experiences, storyboards, and event signage that showcased the people and culture behind the technology. The creative leaned into Capital One’s unique, energetic personality to demonstrate that working in financial technology didn’t have to feel corporate or conventional. Instead, it positioned Capital One as a place where top tech talent could do meaningful, innovative work while being part of a fun and engaging employee culture.
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Creative Director: Veronica E.
Associate Creative Director: Taryn J.
Designer: Taryn J., Hannah K., Veronica E.
Copywriter: Alex S.
One idea can change everything.
From banner display ads, to 10 foot pop-up displays, to helping build the career website and develop a robust social media campaign, my work with Capital One has been a successful journey in their quest to hire top talent.
