On a quest to make a healthier world.

The Challenge
Phlebotomists play an important role at the very beginning of the patient journey, but their impact can be easy to overlook. Quest Diagnostics needed to attract and inspire phlebotomy talent by showing candidates that the work they do is more than collecting a sample—it’s an important first step in helping people understand and improve their health.

The Solution
We developed a recruitment concept centered on the idea that “There’s more to discover at Quest,” positioning phlebotomists (as well as other Quest Diagnostics employees) as essential parts of the journey toward better health. The creative focused on the meaningful connection between their work and the patients they serve, helping candidates see the purpose behind the roles and inspiring them to take the next step toward a career with Quest Diagnostics.